How To Create a Six Figure Photography Business {5 ways}
If you’re wondering how you can create a six figure photography business and go 100% full-time into your photography career, let me tell you: It’s entirely possible. Beyond possible. But you need to do it in a smart way, so you don’t get burnt-out and quit.
Let’s start with the way you don’t want to get to 6 figures… by working yourself into the ground. Sure taking 50-80 weddings per year can easily get you beyond 6 figures, but your body and mind will not thank you for it. So let’s talk about some better ways to achieve this goal.
Hire and Train Associate Photographers.
While this does require patience; hiring and training photographers could grow your business 10-fold or more! This way, you’re picking the weddings you want to take yourself, not exhausting yourself by shooting too much and still boosting your income. This can also be a fulfilling opportunity to welcome others to the industry.
Sell Your Knowledge and Processes.
If you’ve had your photography business for a couple of years, you’ve probably started to create your own forms, templates, processes and acquired knowledge that could help others starting out. You could sell the digital products on a platform like Etsy or Creative Market or sell your knowledge and get ad revenue on Youtube.
Increase your photography offerings, services and price.
This may be the most obvious, but you can try to market yourself as a more luxurious service, target a new ideal client and up your price. This increases your income, without the need to shoot more.
Photography Affiliate Marketing.
Affiliate marketing can be extremely profitable and some people do it as their full-time jobs. Find brands or products that you truly love working with, write them and ask if they have any affiliate marketing opportunities. Usually the brand will give a link or discount code to share with your fans, and then you get a percentage of the product sales. Average percentages range from 5%-30%
And yes, we do have an affiliate program, where we give the full 30%. Click Here if interested.
Offer New Services.
Photography businesses have so many opportunities to expand their businesses. Can you start to offer an editing service and hire editors? Can you offer new types of photography services (and of course hire), can you become a UGC creator (User Generated Content Creator)? Opportunities abound!
Happy Expanding Photographers!
